amazon's brand registry, individual seller account


Are you ready to tap into the massive customer base of the e-commerce businesses on Amazon and build a thriving online business? Look no further! Our Ultimate Guide to Creating an Online Store on Amazon will provide you with step-by-step instructions and expert tips, ensuring your successful entry into the world of e-commerce.

We’ve got you covered, from setting up a professional seller account to optimizing your storefront for maximum visibility.

Key Takeaways

  • Creating an online store on Amazon allows access to a massive customer base and a user-friendly platform with competitive fees.

  • Customizing your storefront layout, optimizing product listings for SEO, providing high-quality images/descriptions, and offering competitive pricing/shipping are critical to successful selling on Amazon.

  • Setting up a professional seller account involves choosing the right plan, creating a credible seller profile, and setting up payment and shipping options. Managing your Amazon store involves utilizing the FBA program for efficient inventory management/restocking, monitoring customer feedback/reviews, and taking advantage of advertising tools like Sponsored Products/Brand Ads.

Why Sell On Amazon?

Sell on Amazon to access a massive customer base and use its easy-to-use platform with competitive fees.

Access To A Huge Customer Base

One of the primary reasons online sellers choose to set up their e-commerce store on Amazon is the access to an enormous customer base. In 2018, Amazon generated a massive $258.22 billion in US retail e-commerce sales, accounting for nearly 50% of the online and 5% of the US retail markets.

By creating an online store on Amazon, sellers can tap into a vast pool of potential customers. The platform boasts over six million third-party sellers and around 2.15 million active sellers who share roughly $175 billion worth of sales from its marketplace alone – half these sales come from third-party merchants like yourself! As part of this thriving ecosystem, your business can experience rapid growth through increased visibility and exposure on one of the world’s largest e-commerce platforms.

Easy To Set Up And Use

One of the key advantages of creating an online store on Amazon is how easy it is to set up and use. As a seller, you don’t need any coding or design expertise to get started, thanks to the user-friendly Amazon Stores builder.

In addition to its intuitive interface, the platform offers comprehensive resources through Seller University, where you can access tutorials and guides on various aspects like setting up your account, optimizing product listings for search engine optimization (SEO), managing inventory levels, handling customer service issues, utilizing Fulfillment by Amazon (FBA) program for shipping needs, and more.

Competitive Fees

One of the appealing factors of starting an online store on Amazon is its competitive fee structure, which makes it more accessible for new businesses and entrepreneurs. As a seller, you have two primary plan options: Individual or Professional.

With the Individual selling plan, you pay only the beginning of $0.99 per item sold – perfect for those just starting out or with limited inventory.

Besides these basic fees, referral fees may exist depending on your product category (ranging from 8% to 15%) and other costs associated with fulfillment services and advertising programs like Fulfillment by Amazon (FBA) and Sponsored Products Ads when utilized accordingly.

Setting Up Your Amazon Seller Account

Choose the right selling plan that fits your business needs, create a professional seller profile to attract potential customers, and set up payment and shipping options to streamline your online store operations.

Choosing The Right Selling Plan

The first step to selling on Amazon is choosing the right selling plan. Two options are available for sellers in the US: Individual and Professional. The Individual plan is best suited for those who sell fewer than 40 items per month and has no monthly subscription fee but a higher-per-item selling fee.

The Professional plan is better suited for ambitious online sellers who want to establish a fully-fledged online store on Amazon with advanced tools and resources.

Creating A Professional Seller Profile

To start selling on Amazon, creating a professional seller profile is essential. This process involves choosing a brand display name and providing accurate business information, including contact details and tax identification numbers.

Verifying your identity through Amazon Seller Central is essential by submitting necessary documents such as government-issued IDs and bank statements. A well-crafted seller profile helps establish credibility with potential customers and builds trust in the brand.

Setting Up Payment And Shipping Options

One crucial aspect of setting up your Amazon Seller account and online store is choosing the proper payment and shipping options. Providing multiple payment methods, including credit/debit cards, gift cards, and Amazon Pay, can make it easier for customers to complete their purchases.

You’ll also need to set up your shipping options by specifying weight-based or price-based delivery rates and adding relevant carrier information.

It’s important to note that fees may apply when using certain features on the platform, such as product listings or fulfillment services. However, these fees are generally competitive compared to other e-commerce platforms like Shopify or WooCommerce.

Creating And Optimizing Your Amazon Online Store

To create a successful Amazon online store, start by enrolling in the Amazon Brand Registry program, choosing the right store name and logo, customizing your layout, optimizing product listings for search engine optimization (SEO), providing high-quality images and descriptions for each listing, and offering competitive pricing and shipping options.

Enrolling In The Amazon Brand Registry Program

Enrolling in Amazon Brand Registry is critical for any seller looking to create and optimize an online store on Amazon. To enroll, sellers must have an active registered trademark with the World Intellectual Property Organization (WIPO).

Once enrolled, they can take advantage of several benefits of being part of the program. For instance, sellers gain greater control over their brand and product listings on Amazon, including the ability to add enhanced content such as A+ content.

Additionally, the registry helps protect brands from counterfeiters by providing tools to detect and report infringement.

Choosing A Store Name And Logo

Your store name and logo are customers’ first impressions

/image of your Amazon online store, so making them count is essential. A well-chosen name and logo can entice potential customers, build brand recognition, and set you apart from competitors.

Consider your business model, target audience, and offered products or services when choosing a store name. Your selected name should be unique yet easy to remember and pronounce.

The same goes for choosing a logo – it should be visually appealing while scalable across different formats and sizes.

To avoid legal issues, you must research when choosing a title or symbol for your business. Check for any existing trademarks registered by other brands before marketing your product under an Amazon Storefront account. Failure to do so could result in trademark infringement or other serious problems.

Customizing Store Design And Layout

If you want your Amazon store to be unique, customizing the design and layout of your storefront is crucial. It involves selecting a store name and logo representing your brand identity and choosing the appropriate page template for your product categories.

With Amazon’s Tile Manager tool, you can enhance the presentation of your products by adding images, text, videos, or other content. Amazon also offers a powerful feature called A+ Content that allows sellers to include advanced features like comparison charts or lifestyle imagery on their product pages.

Adding Product Listings And Optimizing For Search

To create successful product listings on Amazon, you must optimize for search. It means using keywords in your title and descriptions to rank higher on relevant search results pages.

Ensure your product listing has all the necessary information, such as category, size, color, weight, and price. Utilize bullet points to highlight key product features and benefits to make it easy for customers to skim through the details.

It’s important to note that optimizing for Amazon’s A9 algorithm can significantly impact sales performance.

Providing High-Quality Product Images And Descriptions

High-quality product images and descriptions are crucial in creating and optimizing an Amazon online store. Customers rely on visual cues to make purchasing decisions, so showcasing your products with clear, well-lit photos accurately representing their features is essential.

Consider using lifestyle photography or demonstrating the product to ensure your images stand out. Additionally, details on the dimensions, colors, and materials used in your product description can help buyers better understand the item before purchasing.

It’s also essential to keep all information about each item organized within its respective category section to maintain consistency throughout the store.

Offering Competitive Pricing And Shipping Options

One of the most critical factors in building a successful Amazon online store is offering competitive pricing and shipping options. Customers shopping on Amazon have access to a vast selection of products at their fingertips, which means they can easily compare prices across different sellers.

Pricing your products competitively and offering reasonable shipping rates is crucial to ensure that your listings stand out. Additionally, fast and reliable shipping options can help attract more customers to your storefront.

For instance, by enrolling in Amazon’s Fulfillment by Amazon program (FBA), you can take advantage of Amazon’s vast network of fulfillment centers to provide fast and free shipping to customers.

When setting up an online store on Amazon, finding ways to stay ahead of the competition is vital – optimizing product listings for search engines or using advertising tools like Sponsored Products or Brand Ads.

However, pay attention to the importance of pricing and shipping options as part of your overall strategy for success on this e-commerce platform.

Managing Your Amazon Store

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Managing your Amazon store is critical to ensure a profitable e-commerce business. From utilizing Amazon’s Fulfilled By Amazon (FBA) program to monitoring customer feedback and reviews, there are many strategies you can implement to keep your eCommerce store running smoothly and efficiently.

Utilizing Amazon’s Fulfilled By Amazon (FBA) Program

Fulfillment by Amazon (FBA) is a game-changer for online sellers looking to build their Amazon store. FBA enables e-commerce businesses to store their inventory at one of Amazon’s fulfillment centers, where the company manages packing, shipping, and customer service.

FBA can increase efficiency, lower fulfillment times, and improve customer satisfaction. Using FBA, products are eligible for Prime and free shipping incentives, attracting new customers.

The size, weight, and time each item spends at the center affect the fees. However, the specific rates differ depending on the category of shipping products.

Keeping Track Of Inventory Levels And Restocking

Efficient inventory management is crucial for the success of an Amazon store. Effective inventory management is vital whether you handle fulfillment or use Amazon’s Fulfillment by Amazon (FBA) service. Maintaining inventory levels and restocking is essential to avoid stockouts or overstocking. To achieve this, understanding demand patterns and lead times is critical.

Amazon offers tools such as the Inventory Planning Dashboard and the Replenishment Report to help sellers manage their inventory levels effectively. Additionally, using a third-party inventory management tool can further automate and streamline this process, freeing up time for other aspects of managing your store.

Monitoring Customer Feedback And Reviews

Customer feedback and reviews are integral to the success of any Amazon store. Positive feedback can drive sales and improve a store’s overall reputation, while negative feedback can lead to lost customers and decreased sales.

It’s essential for sellers to actively monitor customer feedback and reviews, responding promptly to any questions or concerns that arise.

Amazon provides a platform for sellers to respond directly to customer feedback on their product pages, allowing them to address issues quickly and publicly. Additionally, personalized review requests can be sent out after purchase with special discounts or inserts in the package, encouraging buyers to leave positive reviews.

Handling Customer Service And Returns

Managing customer service and returns is fundamental to running an Amazon store. Providing top-notch customer service is crucial to building a loyal customer base and generating positive feedback and reviews.

To achieve this, sellers must respond promptly to customer inquiries, complaints, and requests for returns or refunds within 24 hours.

To reduce the incidence of returns, sellers should provide detailed and accurate product descriptions with high-quality images while offering competitive prices with excellent shipping options.

Attractive deals, promotions, and discounts can encourage customers to avoid returning products purchased from your store.

Utilizing Amazon Advertising And Promotions To Boost Sales

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To boost sales and increase visibility, Amazon offers several advertising and promotional tools, including Sponsored Product and Brand ads, Amazon storefronts, and the ability to create promotions and discounts.

Sponsored Product And Brand Ads

Sponsored product and brand ads are essential to promoting a successful online store on Amazon. These tools allow sellers to target specific keywords or products, appearing in search results and increasing visibility to potential buyers.

The goal is to convert these viewers into customers, increasing sales for the seller. With sponsored product ads, sellers can use pay-per-click listings in search results when shopping for related products.

For instance, by utilizing these advertising tools as part of their eCommerce marketing tactics, retailers can successfully fulfill their business requirements with performance marketing data analytics while achieving maximum visibility across multiple ad formats.

Amazon Storefronts

Amazon Storefronts is a feature that allows sellers to create a customized online storefront on the Amazon marketplace. This storefront extends the seller’s brand and offers customers a unique shopping experience.

Sellers can choose from different page templates, add their brand logo and banner images, and organize their products into relevant categories for easy navigation.

By creating an Amazon Storefront, sellers can stand out from other sellers by showcasing their unique selling proposition (USP). They can also use this feature to promote new products or limited-time offers through banners or groupings.

Creating Promotions And Discounts

Creating promotions and discounts is a powerful way to boost sales on your Amazon Online Store. Amazon offers several tools for creating advertisements, such as lightning deals, coupons, and more.

For example, you can create a limited-time discount on your product during the holiday season or offer a coupon to customers who purchase multiple items from your store.

Additionally, the Amazon Stores builder allows businesses to showcase their products in an online storefront with customizable templates and designs. It will enable companies to highlight specific products or categories with unique branding elements like color schemes, logos, and graphics.

These promotional tactics help create a memorable brand display that can draw potential customers to engage with specific product listings within your storefront.

Common FAQs And Final Tips For Success

Learn how to create an Amazon storefront as an influencer, link products to your Amazon store, and sell on Amazon without inventory through our comprehensive FAQs and final tips for success.

How To Create An Amazon Storefront As An Influencer

Creating an Amazon storefront is an excellent option if you’re an influencer looking to monetize your social media channels.

To create an Amazon storefront as an influencer, choose a niche or theme for your store that aligns with the content you share on social media.

Next, add products to your store using the Storefront Builder tool.

Once your store is set up and stocked with products, promote it through your social media channels by sharing links and featuring specific products in posts.

Building a successful Amazon storefront takes time and effort but can be highly rewarding.

How To Link Products To Your Amazon Store

Linking your products to your Amazon store is crucial for maximizing your eCommerce business’s potential. To do this, navigate to the ‘Inventory’ menu on your Seller Central account and begin uploading your products.

Once uploaded, you can associate each product with a specific category and optimize its product detail page with keywords that will help it rank higher in search results.

It’s important to remember that making your products unique and appealing is critical to standing out among competitors on Amazon. Use high-quality images and detailed descriptions highlighting each product’s features and benefits.

Additionally, use Amazon’s marketing tools, such as sponsored ads, email marketing campaigns, and social media channels, to increase visibility and drive traffic to your store.

How To Create An Amazon Shop Page

To create an Amazon shop page, you must enroll in the Brand Registry program and have a Professional selling plan. Once you’ve met these requirements, use the Amazon Store Builder tool to create your storefront.

Choose from three templates for your shop: Product Grid, Marquee, and Showcase.

Optimizing your product listings with accurate descriptions and high-quality images is essential to stand out on the search results page. Additionally, A+ Content is a feature available through Amazon that allows sellers to add advanced features such as comparison charts or additional images to their product pages, helping them stand out even further.

Finally, utilizing performance advertising tactics can help drive traffic and sales to your store page while providing valuable insights into customer behavior.

How To Sell On Amazon Without Inventory

One of the benefits of selling on Amazon is that you don’t necessarily need to have inventory to get started. You can utilize a business model known as dropshipping, where you partner with a supplier who ships the products directly to your customers.

To sell on Amazon without inventory, identify a niche or product category you want a new online business to focus on. Then find suppliers who offer dropshipping services in that area and establish partnerships with them.

After setting up your seller account and optimizing your product listings for search, your supplier will handle all order fulfillment and shipping products without any additional effort required.

How To Start An Amazon Store Without Money

Starting an Amazon store without money may seem daunting, but it’s possible with the right approach. One way to do this is by utilizing dropshipping, where you partner with a supplier who handles the inventory and shipping of your products.

Another option is to leverage social media channels, such as Instagram or Facebook, to promote your Amazon store without spending any marketing costs.

Furthermore, taking advantage of free resources provided by Amazon, such as Seller University and Seller Central Help, can help new sellers learn valuable tips on optimizing their online stores for success.

Benefits Of Selling On Amazon

Selling on Amazon has numerous benefits for businesses looking to increase their online presence and reach a large customer base. First, Amazon provides access to millions of potential customers looking for products to buy.

Additionally, setting up an online store on Amazon is quick and easy, with the option to use the Fulfillment by Amazon program for fast and efficient shipping. It allows business owners to focus more on growing their brand rather than worrying about logistics.

Furthermore, Amazon offers various advertising options that can help sellers increase the visibility of their products on the platform. Finally, analytics tools provided by Amazon make it easy for sellers to track sales and optimize business operations based on market trends and customer behavior data.

Taking Your E-commerce Business To The Next Level With Amazon Store.

If you want to expand your e-commerce business in-commerce business, creating an Amazon store can be a game-changer. With over 300 million active customers, selling on Amazon provides access to a vast customer base and can help increase your product visibility.

Features like the Amazon Brand Registry program and Sponsored Product Ads can also help differentiate your brand from competitors and boost sales. Plus, with tools like Fulfillment by Amazon (FBA), managing inventory and shipping becomes much more accessible.

FBA accounted for over 50% of all units sold on Amazon during the 2019 holiday season.


Congratulations! You have just learned all the steps and tips needed to create your online store on Amazon. Selling on Amazon allows you to reach a more extensive customer base, access competitive fees, and grow your brand.

You now know how to set up a professional Amazon Seller account and customize your storefront for maximum visibility. Remember to utilize Amazon’s advertising tools, such as Sponsored Products, Brand Ads, Storefronts, Promotions, and Discounts to boost sales.

What are the benefits of creating an online store on Amazon?

Creating an online store on Amazon gives businesses access to a massive customer base. It offers a convenient platform for selling products without managing shipping, payments, or returns.

How do I set up an online store on Amazon?

To set up an online store on Amazon, you must first create a seller account and follow the step-by-step instructions provided by Amazon’s Seller Central Dashboard. It is important to note that specific requirements may vary based on your location and product category.

Can I customize my online store on Amazon?

Yes, you can personalize your storefront with logos, colors, images, and custom messaging using the available templates provided by Amazon. Additionally, you can add interactive features such as videos or product comparison tables to create store and enhance customer engagement.

Are there any tips for optimizing my online store’s visibility in search results?

Optimizing your listings with precise keywords and thorough descriptions is essential to increase the likelihood of your products appearing at the top of Amazon’s search results. Ensure that you include measurements and specifications for all items listed. This approach will aid potential customers in promptly finding what they need when searching for new sellers. Moreover, implementing sponsored products and PPC campaign tools during launches or routine maintenance can prove advantageous.

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